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Food Industry News: Ramadan Customer Insights for Restaurants

Ramadan is officially here, and if you missed our last edition, we encouraged businesses like yours to prepare early. This helps you to create the best Ramadan experience for your customers during the holy month. But first, let’s focus on what really matters—what your customers want. Lucky for you, we have some of the answers.

According to a 2023 survey, Nigerians’ favorite Ramadan meal is Moi Moi and Pap, closely followed by other commodities like rice, fruit, beans and more.

Another statistic to note in the same survey is that 97% of Muslims will use Ramadan as an opportunity to eat at home and spend time with family. This means that restaurants that have optimised their operations to include pick-up and delivery orders are on their way to success this season ?

Ramadan is here, but it’s not too late to stock up on essentials before demand drives prices up ?. Our February Market Insights report tells you everything you need to know to have a profitable month, and Vendease is always here to make your procurement seamless.

Hi Koko,

I just started a new passion project, an online food business. Right now, I’ve been posting my meals and menu on Instagram and Twitter, but I’m struggling to get orders. I think I want to explore using influencers and food content creators to push my brand but I don’t know where to start. What should I do?

Hi Chef John,

Influencers and food content creators are a great way to put your brand in front of a much larger audience and create the needed awareness to scale your business. Lucky for you, Vendease has the perfect channel for promoting restaurants and food businesses—OpenSauce. You can simply send a message to us on Instagram or send an email to opensauce@vendease.com to get started.

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