Hi there,
It’s no news that Nigeria will be among the countries to get monetisation on Facebook and Instagram by June. This announcement was made by Meta’s President of Global Affairs, Nick Clegg, following a meeting with President Tinubu at the presidential villa on the 21st of March, 2024. This means professional pages can earn money from their content if they meet Facebook’s Partner Monetisation Policies and Instagram Content Monetisation Policies.
Restaurants, bakeries, grocery stores, food trucks and other food businesses can leverage this opportunity and be a part of those earning through their food content.
Let’s dive deep into content that can get your food business monetised.
Tell the story of your restaurant
Your followers aren’t just interested in your food, they also want to know how your restaurant became popular, what its origin is, and where it is going. If you tell the story of your restaurant through photos and videos, your audience will not only be engaged and interested, but they’ll also want to see the story in real life. On Instagram, you can post a picture of your space before you moved in and started your restaurant.
Behind-The-Scenes Footage
People love to see how the food gets made. You can easily engage your followers by sharing how the food gets made in your kitchen. You’re already doing the work, all you have to do now is film and share. Use Instagram stories or Facebook Live to give a real-time look at a day in the life at your restaurant. For instance, showcase how you source your ingredients or the preparation that goes into your signature dish.
Highlight the people on your team
Sure, your food is delicious and beautiful, but why else should customers come to your restaurant? Sharing photos of your staff working together behind the scenes gives a personal insight into the restaurant. And it shows that you care about your team.Dedicate one post per week (or month) to a team member. Post a picture of them working in the restaurant with their favourite guest experience or dish in the caption.
Bring attention to your vendors
Highlighting your vendors and suppliers is a great way to showcase your ingredients and attention to detail. This shows your followers that you source locally and care about what you put on the plate. And if you are lucky, the vendor will share the post. This puts your restaurant in front of their audience as well.
You can also create an Instagram story or an Instagram Live event of you going to the place or how it’s been delivered.
Interact with your followers with questions
Involve your followers by asking questions. This stops them in their scroll and gets them to engage with your content. Facebook and Instagram are great ways to create a dialogue with your followers. Instagram has a poll function that’s easy to use, like Facebook and it’s a great way to learn from your audience.
Respond to online comments
Engage with your audience by responding to their feedback and comments. Transform these interactions into different posts, updates, or even live Q&A sessions. You can create content that connects with your audience by addressing both positive and negative comments with respect and honesty.
User-Generated Content (UGC)
UGC is authentic and relatable. It not only boosts your brand’s credibility but also fosters community. 79% of people say user-generated content impacts their purchasing decisions (Here).
Encourage customers to share their dining experiences using specific hashtags. Feature the best ones on your profile. You can share it on your Facebook story or Instagram Feed.
Now that you’ve known the content to help you, here are the benefits of your food business getting monetised:
- Increased revenue for your business through targeted ads and sponsored content.
- Enhanced your brand awareness and reach
- Improved your follower/customer loyalty and their engagement with your brand.
- Able to access valuable insights and analytics
With all these, to be eligible for monetisation by June, your business/professional page must:
- Meet Facebook’s partner monetisation policies & Instagram Content Monetisation Policies.
- Have at least 5,000 followers on Facebook/10,000 followers on Instagram
- Have at least 30,000 1-minute views on videos in the past 60 days
- Must have shared at least 5 on-demand eligible videos in the last 30 days
At Vendease, we’re committed to helping your food businesses with the tools and resources you need to succeed?
